I have found that in this amazing world we live in there are different types of shoppers: those that are bargain hunters, those that don't care how much they spend on something, and those that fall in the middle of that spectrum. Regardless of what type of shopper YOU are, there is one thing that all of these demographics have in common. They still want quality products. "Quality" is a very subjective term because to some it may mean "expensive", but as we all know, expensive doesn't always equate quality. When I think of quality, I think of a couple things:
- The product was made well. I don't want a cheaply made product because the company I purchased it from wants to cut costs.
- The value the product has is worth more the money that I am paying. Whether it's a product or a service, the ideal situation for any business is to have their customers care more about the product than they do about the actual price of the product. Customers shouldn't care how much they spend on a product because it's value is so high.
One notion I would like to dispel is the idea that just because something is 3D printed it must be extremely expensive. This couldn't be further from the truth. In fact, one of the amazing aspects of 3D printing is that it gets to throw a wrench into the way we get the products we want when we want them, and most importantly, for the price point that we want them.
We have created prototypes for less than $100 that would have cost the customers between $500 and $1000 to make a functional prototype using other forms of manufacturing. Other products that customers have requested have been even less expensive, and they are still blown away at the quality. Don't let the fact that this technology is just becoming mainstream trick you into thinking that products are expensive. In fact, this technology has been around for almost 30 years!
When it comes to wanting to express your creative side, don't be afraid to research different avenues of making your dreams a reality! 3D printing is an excellent way to manufacture items that were previously too expensive or too intricate to make.
Next week we will delve back into different industries that can take full advantage of 3D printing! Thanks to some fun submissions we will be covering the food industry as well as architecture! Stay tuned!